...AN IMMERSIVE POP-UP RETAIL EXPERIENCE BY HOUZZ
Houzz will take over a two-storey historical warehouse in London’s Bermondsey, transforming it into a fantastic pop-up experience.
The space will feature wall art by Mineheart, available to buy on Houzz.
London, UK, September X, 2018 – Mineheart will showcase their wall art in the DreamHouzz, a pop-up experience conceived by Houzz.co.uk, the leading platform for home renovation and design. The DreamHouzz, which opens to the public on 21st September, is set across two floors in an old tannery in Bermondsey, London, and will showcase eight inspiring interiors, each based on homeowners and renters’ needs and desires.
Nine leading interior design studios from the Houzz community will curate the room sets and bring them to life: 2LG Studio, Dee Campling, Owl Design, Designed by Woulfe and Clare Gaskin, Honey Bee Interiors, At Home with Hostmaker, Brooke Copp-Barton and Shanade McAllister-Fisher. Each room will include furniture pieces and design accessories for all styles and budgets to help people make their dream house a reality. Visitors will be able to shop the looks on Houzz.co.uk.
By showcasing Mineheart’s wall art in the DreamHouzz, Mineheart will provide visitors an opportunity to discover their eccentric decor collections and buy them on Houzz.
“We’re delighted to be working with Mineheart. The DreamHouzz is an immersive retail experience where inspiration meets shopping. It was key for us to collaborate with the right brands, such as Mineheart, who through their innovative wall art collections can engage and inspire visitors”, says Marcus Hartwall, MD of Houzz UK and Ireland.
The DreamHouzz will also offer visitors a chance to preview Dulux’s Colour of the Year 2019 and the key interior colour trends for the year ahead which will be brought to life in each room set. Additionally, Casper’s award-winning mattresses and bed accessories might entice visitors to take a nap in one of the bedrooms. Whole Foods Market will reside on the 2nd floor of the warehouse and will power the DreamHouzz café with delicious organic coffee and a selection of healthy snacks.
The pop-up, which is completely free to visit, is located on 47 Tanner Street and opens to the public between 12pm-9pm on 21st September, and will thereafter be open daily between 10am-9pm, until 30th September.
For more information visit www.dreamhouzz.co.uk
The company name Mineheart was inspired by the Shakespearian quote: "Mine eye and heart..." to symbolise their dual passions; love for tradition and eye for contemporary design which is combined in often surprising and delightful ways within the Mineheart collection. At Mineheart, we are always looking for inspirational work, new materials and interesting collaborations. We collaborate with artists from various backgrounds and medias where their world meets ours in a complementary and surprising way. Our work brings us joy and we hope our products transmit that into the homes they are used in, and that we can continue on this exciting journey of art and discovery for many years to come.
Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz is registered trademarks of Houzz Inc. worldwide.
For more information, visit houzz.co.uk.