More people are buying rugs online each year and a global pandemic has proved a catalyst in speeding up the trend toward shopping online in general.
Today, reaching our customers directly is easier. At Sharafi & Co we have found our online customers to be savvy and well researched on price and quality of the rugs they want.
Discerning Online Shoppers
In a world market - when alternative e-commerce shop fronts are a click away and price checks need a simple Google search - you can only flourish by remaining truly competitive.
Hence at Sharafi & Co we try to offer a wide selection of quality antique, bespoke and vintage rugs and kilims in a wide range of styles, sizes or colours.
USP is Paramount
Having an authentic unique selling point (USP) is essential in retaining loyal customers in the vast online global marketplace. So we keep a keen eye on upcoming interior trends that often catch the eye of trendsetters. For instance our antique and vintage goods have been used in runways shows and fashion shoots and our modern ‘Sharafi Kelims’ featured in likes of the prestigious Wallpaper Magazine.
But getting featured in a fancy glossy magazine is not enough. We aim to adhere to both style and substance. ‘Sharafi Kelims’ are woven by skilled artisans in our Tehran workshops using traditional hand spun wool. Specific designs can be woven to any size to order. Such goods appeal to shoppers who want quality goods with artisanal flavours.
Ethical Consumers
In cold marketing terms these goods appeal to the growing legions of ethical consumers who want ethical Products. By purchasing vintage or antique rug s online you don’t just get something unique for your home; you are also a more environmentally friendly consumer, as it reduces landfill and reduces carbon emissions. We aim to offer goods that are alternatives to the “throwaway Society”, yet at highly competitive prices. As above all if you want to succeed online, you have to remain competitive on price, be it a sale of fine antique or budget friendly vintage rug.
USP is also paramount in quality of our production lines. We mainly produce 300 to 500 knots per square meter and very good quality kilims. We observe time-honoured traditions of Persian carpet making, using natural or even organic undyed hand-spun wools that all go towards making rugs that will stand the long test of time. For instance we source our wool towards the end of spring from areas with long yarn wool, mainly from shoulder and neck of the animal, and with high concentration of lanolin. This not only offers a natural luster to our rugs online, but also makes them resistant to dirt and ware.
Clarity and Direct Communication
Clarity about our goods and direct communication with our customers is central to any online sales. We offer comprehensive information on our handmade rugs for sale. Written descriptions – or a passport - detailing the pedigree of each rug is included. This enables our customers to make a selection in their own time and at their leisure, without any hard-sell.
Constant and direct communication with customers online is more important than ever. At sharafiandco.com you can request further information as and when you need it.
Trust & Ease of Transaction
With a Focus on customer loyalty, we endeavor to build trust with our clients and will take your purchase back should it not be suitable with a full refund.
Discerning shoppers for fine antique or vintage rugs online expect the right product, delivered with ease to the right place in time. At Sharafi & Co we offer a Home Service, which means we will bring your selection along to try out in situ with no obligation.
We also offer free shipping, which means no hidden cost and the price you see is what you pay.
